MISSION AND PHILOSOPHY
Company Philosophy
Mission Statement
ACRA was established to promote consumer
rights along with the four major consumer rights.
Furthermore, we aim to serve as a bridge for
communication between consumers and
businesses, fostering mutual prosperity and creating
a better consumer culture environment.
Vision
RELIABILITY,
CREDIBILITY
with 100%
consumer-driven
insights.
Enhancing consumer rights
and corporate value
By sharing current consumers'
opinions with potential ones,
it improves consumer rights,
while companies boost their
external value by sharing
evaluation results.
Consumer and
business dialogue
Fostering communication between
businesses and consumers,
forging a path of mutual benefit.
ACRA takes the lead.
Consumer Rights
Protection
The right to be protected
against the marketing of
goodsand services that are
hazardous to health or life.
Facts
The right to be given the facts
needed to make an informed
choice, and to be protected
against dishonest or misleading
advertising and labelling.
Satisfactory quality
The right to choose
products at competitive
priceswith an assurance of
satisfactory quality.
Interests
The right to be heard in all
decision-making processes
related to consumer interests,
and to have consumer interests
represented in the formulation of
economic and other policies
affecting consumers.
Company Philosophy
Consumer-Centric
Philosophy
Providing consumers with objective
and valuable information,
and engaging in effective
communication with them, is the
primary operational philosophy and
mission of American Consumer
Right Association.
Corporate
Benefits
American Consumer Right
Association endeavors to present the
values modern consumers seek from
corporations and strives to maximize
corporate development and
capabilities by reflecting
consumer feedback.
Improvement in the
quality of consumer life
With the activation of consumer evaluations,
prospective consumers gain access to diverse information,
allowing them to more comfortably select trustworthy companies.
As a result, this leads to an enhancement in the
quality of national consumer life.
Improvement of Corporate Value through
Consumer Evaluation and Certification
When a company receives positive evaluations from
consumers and is certified with excellent performance,
the company becomes able to publicly disclose this to
potential consumers. This enhances the company's
value by showcasing its credibility and excellence,
thereby attracting more customers and improving
its reputation in the market.